From Nancy Tawes' Business Spotight presentation at the LBA meeting on Oct 15, 2019
I consider myself an artist. I’ve had a couple of shows representing my fine art photography in general including a Black History exhibit which is a work in progress. I have an event coming up this March, showcasing fine art portraiture featuring my late mother’s porcelain doll collection. This will be at the Pinkneyville Activity Center. I’ve also been privileged to judge the work in a couple of Art Events in the area. Currently some of my fine art images are displayed at the Corner Cup Coffee in Decatur.
As the Owner/Operator of Nancy Tawes Photography, I specialize in Fine Art Portraiture, Professional Headshots and Editorial Website Images.
I base my work on Philippians 4:8 “Fix your thoughts on what is true, and honorable, and right, and pure, and lovely, and admirable. Think about things that are excellent and worthy of praise.”
Our world today is inundated with images and people expect imagery wherever they go. A Picture is worth a Thousand Words. Say it with pictures.
Your online presence is your professional validation, the public’s go-to before they call you, if they call you.
When they get to your website, they scan it. One blog called it the .05 seconds of doom.
If you make it past that, it is typically a result of compelling imagery.
Pictures break up and highlight text.
They determine what people think and help them to make decisions.
They represent your brand.
So why pay for images when you have a camera, a friend with a camera or someone you know who will do it for free? Or an inexpensive stock photo?
Let’s face it. Everyone thinks they are a photographer and stock images are easy to get.
But a trained professional photographer has invested time and money to perfect the craft.
Personally, I have an AAS in Photography including 55 hours of targeted college credits, I’ve invested $55K in training and about $10K inequipment. And I have thousands of hours of experience.
The images of a professional photographer are controlled and edited for maximum impact.
With their professional software they provide SEO optimization.
A professional photographer can take your images from sub-par to amazing.
Your images represent your brand and they should visualize what YOU and YOUR company are all about, not a stock image.
In this digital world, it is important to make a personal connection and stock photos are generic by definition.
So, put YOUR best foot forward without distractions. A professional photographer can make you look established, smart and polished.
You can expect to spend around $350 to $500 for editorial website imagery and $165 to $200 for professional headshots.
Professional photography is a deductible business expense that will increase your bottom line.
Remember Content is King and images are content.
I leave you with this thought…Got Image?
Doug Stacks, the Director of Planning & Economic Development for the City of Lilburn, was our June luncheon speaker. July 1st his duties will also include Assistant City Manager. There has been a focus on Main Street and bringing up Old Town. Did you know 8-10 businesses were interviewed for the spot now occupied by the 1910 Public House? Hope Springs Distillery originally wanted a Norcross location, but there was no spot for them (lucky for Lilburn). Good to know there is thoughtful consideration and planning as Main Street is transformed.
The installation of the SPLOST funded water main was key to allowing higher density construction along Main. The 55+ senior community across from the City Hall/Library Complex site is prepped and we should see units going up soon. The site for the townhouse development at Main and Railroad is also close to having the start of building construction. These units will not be cookie cutter and there are still some design decisions in progress. The developer will also oversee the retail space to be developed in the second phase. The idea of residential over retail is not off the table. Check out the developer’s website and contact them with questions: https://www.oldtownlilburn.com/.
Speaking of the townhome development on Main Street, am I the only one wondering about the $400k-$500k price point? Consider this, the townhomes being developed on Arcado Rd near Beaver Ruin Rd have sold in the $270-$300 range. The success of that development persuaded the developer of the property across the street to rejig their designs to a higher standard and price point. So, a high end townhouse across from City Park for that price point is not a stretch.
The police station/park area is seeing many changes. The new playground area and equipment are complete and the new restroom facility adjacent to the playground should be complete by August. Some of the old playground equipment was placed at the lawn on the Greenway for continued use. When the new Police Station is completed on Hwy 29, the old building will come down. The building design and condition were determined to be impractical to retrofit. Plans are being considered about what changes to make to the park after the building is removed. How about a park extension? There are 22 acres of land that adjoins the park which is an old concrete facility. How could that be used?
Outside Main Street are several projects by private developers. A big one is the Office/Distribution Facility on the old water treatment plant property. This building has 250,000 sf of space with 7.6 acres under one roof. Prior to this development, the property spent 50 years off the City tax rolls. The city even has new ordinances that make redevelopment of old retail properties easier regulation wise.
The City has created a new position called Main Street Manager. Former city council member Brian Burchik has taken on this part-time job. He has spent the summer meeting with the different community groups to find partners and gather ideas to enhance life in the "City". Contact Brian, firstname.lastname@example.org, if your community group was missed.
For more news on Main Street and a list of construction projects check out https://www.cityoflilburn.com/347/Main-Street-Program.
Sandra Waldrop - LBA President
At the recent LBA Breakfast the topic of identity theft came up. LBA Member Sandy Defoe, an Enrolled Agent, strongly recommended going now to the irs.gov website and securing an Identity Protection Pin (IP PIN). Generally these are only available to people who have had past problems with identity theft but because this is a particular problem in Georgia, anyone who files in Georgia can get one and should do it now to avoid being a victim. This is also available to those that file in Florida and DC.
Additionally, LBA Member, Tim Hennington of Legal Shield, advises to activate fraud alerts rather than a credit freeze with the credit reporting agencies. https://www.consumer.ftc.gov/articles/0275-place-fraud-alert
Mailing Address: Lilburn Business Association, P.O. Box 1537, Lilburn, GA 30048