Lilburn Business Association - Building a Story Brand

Building a Story Brand

12 Apr 2021 9:21 AM | Sandra Waldrop (Administrator)

When you think of your customer vs your business offerings, who is the hero of the story? I hope you said your customer. Your business offerings should be a way for your customer to solve or avoid a problem, much the way in a good story a character finds a mentor to guide them to victory.

Check out my slide presentation on this book:

Mailing Address: Lilburn Business Association, P.O. Box 1537, Lilburn, GA 30048

Email: LilburnBusinessAssoc@gmail.com