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Why Hire a Professional Photographer

24 Oct 2019 2:05 PM | Sandra Waldrop (Administrator)

From Nancy Tawes' Business Spotight presentation at the LBA meeting on Oct 15, 2019

I consider myself an artist.  I’ve had a couple of shows representing my fine art photography in general including a Black History exhibit which is a work in progress.  I have an event coming up this March, showcasing fine art portraiture featuring my late mother’s porcelain doll collection.  This will be at the Pinkneyville Activity Center. I’ve also been privileged to judge the work in a couple of Art Events in the area.  Currently some of my fine art images are displayed at the Corner Cup Coffee in Decatur.

As the Owner/Operator of Nancy Tawes Photography, I specialize in Fine Art Portraiture, Professional Headshots and Editorial Website Images

I base my work on Philippians 4:8   “Fix your thoughts on what is true, and honorable, and right, and pure, and lovely, and admirable. Think about things that are excellent and worthy of praise.”

Our world today is inundated with images and people expect imagery wherever they go.  A Picture is worth a Thousand Words.  Say it with pictures.

Your online presence is your professional validation, the public’s go-to before they call you, if they call you.

When they get to your website, they scan it.  One blog called it the .05 seconds of doom.

If you make it past that, it is typically a result of compelling imagery.

Pictures break up and highlight text.

They determine what people think and help them to make decisions.

They represent your brand.

So why pay for images when you have a camera, a friend with a camera or someone you know who will do it for free? Or an inexpensive stock photo?

Let’s face it. Everyone thinks they are a photographer and stock images are easy to get.

But a trained professional photographer has invested time and money to perfect the craft.

Personally, I have an AAS in Photography including 55 hours of targeted college credits, I’ve invested $55K in training and about $10K inequipment.  And I have thousands of hours of experience.

The images of a professional photographer are controlled and edited for maximum impact.

With their professional software they provide SEO optimization.

A professional photographer can take your images from sub-par to amazing.

Your images represent your brand and they should visualize what YOU and YOUR company are all about, not a stock image. 

In this digital world, it is important to make a personal connection and stock photos are generic by definition.

So, put YOUR best foot forward without distractions.  A professional photographer can make you look established, smart and polished.

You can expect to spend around $350 to $500 for editorial website imagery and $165 to $200 for professional headshots.

Professional photography is a deductible business expense that will increase your bottom line.

Remember Content is King and images are content.

I leave you with this thought…Got Image?

Mailing Address: Lilburn Business Association, P.O. Box 1537, Lilburn, GA 30048

Email: LilburnBusinessAssoc@gmail.com

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